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By: Wheely-Safe / 8th July 2020 /


Peter Hatton has been appointed to the new position of Sales Manager at Wheely-Safe – as the technology business prepares to expand its range of intelligent TPMS, wheel loss and brake temperature sensing systems with a new generation of products.

Hatton, 48, brings a wealth of experience to the role, having worked in the automotive sector for nearly 30 years. He joins from Continental Tyres where he was most recently Truck Retread and Casing Manager.

“It’s a hugely exciting time to be joining the company and a really good opportunity for me,” says Hatton. “From my time at Continental Tyres, I understand what a huge market there is for Wheely-Safe’s patented sensor technology.

“Combined with the telematics systems now used by so many HGV and PSV operators, and this push towards more data-driven solutions, it’s the future of the industry in many respects. I’m really looking forward to the opportunities ahead.”

Hatton joins the company ahead of its introduction of new systems in the coming weeks which will offer enhanced connectivity and performance. His main focus will be helping Wheely-Safe to maximise opportunities with tyre distributors and dealers across the UK.

His career in the tyre industry began with Goodyear Dunlop Tyres, where he worked his way from trainee to Sales Support Manager during a 23-year spell with the company, before joining Continental Tyres in January 2015.

Last year saw Wheely-Safe win four major industry titles, including Transport Technology of the Year at the National Technology Awards, the Fleet Safety Product (in-vehicle) category at the Brake Fleet Safety Awards 2019, Product Innovation of the Year at the National Tyre Distributors Association Awards 2019 and the Most Innovative Product of the Year at the FTA Logistics Awards 2019.


Notes to editor:

Wheely-Safe Ltd is a technology start-up founded in 2010 by two lifelong friends – Gary Thomas, a Director of his own transport compliance consultancy, and Gary Broadfield, a Director of Technology and serial inventor for a large Japanese electronics manufacturer. Together they brought the marriage of skills required to help solve wheel loss issues in the automotive sector, and to tackle the huge number of vehicles driving every day on under-inflated tyres. The early years of Wheely-Safe concentrated on attaining worldwide patent protection and technology small enough to fit near the wheels of all vehicle types, from cars and vans to trucks and trailers – with its first products launched into the market during 2018.

For further press information please contact:

Dan Jones or James Keeler at Garnett Keeler PR on 020 8647 4467 or by email to /

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CALL: +44 (0)1543 415823
Wheely-Safe Ltd,
Ground Floor, 1 Newlands Court
Attwood Road
Burntwood, Staffordshire
WS7 3GF, United Kingdom
Company Registration No. 07184108